Book

Founding Sales

Founding Sales by Pete Kazanjy guides B2B founders on selling effectively themselves before building a dedicated sales team. Referenced in 1 episode of Lenny’s Podcast.

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Book

Founding Sales

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Author

Pete Kazanjy

Transcript mentions

  • … first chapter of Founding Sales talks about what I call sales mindset changes. Because I think the big thing is it's just so weird, it's just such a weird shift in behavior.