Book

Four Steps to the Epiphany

Four Steps to the Epiphany by Steve Blank introduces the customer development methodology for validating markets before building products. Referenced in 1 episode of Lenny’s Podcast.

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Book

Four Steps to the Epiphany

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Author

Steve Blank

Transcript mentions

  • … Our founders and product and others became students of market validation, Four Steps to the Epiphany. So we had built this thing, we spent all this time on this marketplace, but nobody would buy it.