Book
Hacking Marketing
Hacking Marketing by Scott Brinker applies agile and lean software development principles to modern marketing management. Referenced in 1 episode of Lenny’s Podcast.
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Book
Hacking Marketing
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Author
Scott Brinker
Transcript mentions
… And there's actually a book called Hacking Marketing, I think. I'll confirm.
📚
Book
Hacking Marketing
Hacking Marketing by Scott Brinker applies agile and lean software development principles to modern marketing management.
Author
Scott Brinker
Transcript mentions
… And there's actually a book called Hacking Marketing, I think. I'll confirm.