Book
How Brands Grow
How Brands Grow by Byron Sharp presents evidence-based marketing principles on how brands actually gain and retain customers. Referenced in 2 episodes of Lenny’s Podcast.
How Brands Grow
2 visible of 2 connections
Author
Byron Sharp
Episodes2
Transcript mentions
… The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good.
… Again, we talked a lot about branding today, so there's this book called How Brands Grow by Byron Sharp. I don't agree necessarily with everything in it, but I do think that it's a great primer on how to think about branding and…
Book
How Brands Grow
How Brands Grow by Byron Sharp presents evidence-based marketing principles on how brands actually gain and retain customers.
Author
Byron Sharp
Episodes2
Transcript mentions
… The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good.
… Again, we talked a lot about branding today, so there's this book called How Brands Grow by Byron Sharp. I don't agree necessarily with everything in it, but I do think that it's a great primer on how to think about branding and…