Book
Just Evil Enough
A book cataloging 11 recurring subversive go-to-market tactics, illustrated with roughly 160 case studies, for startups trying to capture attention and distribution. By Alistair Croll and Emily Jane Ross, referenced in 1 episode of Lenny’s Podcast.
Just Evil Enough
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Author
Alistair Croll and Emily Jane Ross
Transcript mentions
… gures in my life that led me to doing what I do now and lucky for us Alistair is about to release a new book that I am very excited about it's called just evil enough and essentially it's a study of loopholes and how to get people to pay…
Book
Just Evil Enough
A book cataloging 11 recurring subversive go-to-market tactics, illustrated with roughly 160 case studies, for startups trying to capture attention and distribution.
Author
Alistair Croll and Emily Jane Ross
Transcript mentions
… gures in my life that led me to doing what I do now and lucky for us Alistair is about to release a new book that I am very excited about it's called just evil enough and essentially it's a study of loopholes and how to get people to pay…