Book
Marketing Lessons from the Grateful Dead
Argues the Grateful Dead behaved like a Silicon Valley startup, pioneering first-principles thinking, category creation, and disintermediated distribution decades before the tech industry did the same. By David Meerman Scott and Brian Halligan, referenced in 1 episode of Lenny’s Podcast.
Marketing Lessons from the Grateful Dead
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Author
David Meerman Scott and Brian Halligan
Transcript mentions
… I think there should actually because I wrote a book called Marketing Lessons from the Grateful Dead and there's so much. The Grateful Dead were like the ultimate Silicon Valley startup.
Book
Marketing Lessons from the Grateful Dead
Argues the Grateful Dead behaved like a Silicon Valley startup, pioneering first-principles thinking, category creation, and disintermediated distribution decades before the tech industry did the same.
Author
David Meerman Scott and Brian Halligan
Transcript mentions
… I think there should actually because I wrote a book called Marketing Lessons from the Grateful Dead and there's so much. The Grateful Dead were like the ultimate Silicon Valley startup.