Book

Misbehaving

"Misbehaving" by Richard Thaler is highly recommended for anyone interested in the intersection of economics and human psychology, providing an insightful introduction to behavioral economics that is directly applicable to understanding consumer behavior and product development. The book delves into the quirks of human decision-making, highlighting how people's irrational behaviors impact economic outcomes. Referenced in 2 episodes of Lenny’s Podcast.

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Book

Misbehaving

2 visible of 2 connections

Author

Richard Thaler

Transcript mentions

  • … One is Misbehaving: The Makings of Behavioral Economics. I'm really interested in behavioral economics, I love this intersection between economics and human psychology.

  • … Thaler wrote a book called Misbehaving. It was kind of the major book about behavioral economics.