Book
The JOLT Effect
A sales book by Matt Dixon on why customer indecision, not competition, is the biggest threat to closing deals. By Matt Dixon and Ted McKenna, referenced in 2 episodes of Lenny’s Podcast.
The JOLT Effect
2 visible of 2 connections
Author
Matt Dixon and Ted McKenna
Episodes2
Transcript mentions
… (08:05): Let's dive into the insights from The JOLT Effect. The way that I understand is the big insight is that you're losing most of your sales deals not to competition, but to indecision.
… So right now I'm really into Matt Dixon's work right now, which we've mentioned him a couple of times on the podcast, but Matt Dixon's new book called The JOLT Effect is really great just because there's all this data and the things that…
… And so I was super excited, Matt Dixon wrote this book called The JOLT Effect, and in that they studied two and a half million sales calls, they recorded on Gong and they studied it with AI, and then they looked at what happened after…
Book
The JOLT Effect
A sales book by Matt Dixon on why customer indecision, not competition, is the biggest threat to closing deals.
Author
Matt Dixon and Ted McKenna
Episodes2
Transcript mentions
… (08:05): Let's dive into the insights from The JOLT Effect. The way that I understand is the big insight is that you're losing most of your sales deals not to competition, but to indecision.
… So right now I'm really into Matt Dixon's work right now, which we've mentioned him a couple of times on the podcast, but Matt Dixon's new book called The JOLT Effect is really great just because there's all this data and the things that…
… And so I was super excited, Matt Dixon wrote this book called The JOLT Effect, and in that they studied two and a half million sales calls, they recorded on Gong and they studied it with AI, and then they looked at what happened after…