Book
The Luxury Strategy
A book by Jean-Noël Kapferer and Vincent Bastien on the counterintuitive marketing principles behind luxury brands. Referenced in 1 episode of Lenny’s Podcast.
The Luxury Strategy
1 visible of 1 connections
Author
Jean-Noël Kapferer and Vincent Bastien
Episodes1
Transcript mentions
… and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and…
Book
The Luxury Strategy
A book by Jean-Noël Kapferer and Vincent Bastien on the counterintuitive marketing principles behind luxury brands.
Author
Jean-Noël Kapferer and Vincent Bastien
Episodes1
Transcript mentions
… and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and…