Book

Working Backwards

Name: Working Backwards
Author: Colin Bryar and Bill Carr

A book by former Amazon executives Colin Bryar and Bill Carr describing Amazon's internal product and leadership practices. Referenced in 11 episodes of Lenny’s Podcast.

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Working Backwards

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Author

Colin Bryar and Bill Carr

Episodes5

Transcript mentions

Tony Fadell 00:44:53
There's a whole book on working backwards that goes really deep on this approach.
Daniel Lereya 00:31:46
… It's basically there's all this power and just working backwards from something in the future, however you come up with it. So, it's just like, in a year, we're going to have...
Alisa Cohn 01:17:33
… Working Backwards by gosh, Colin Bryar and Bill something, is about sort of the Amazon way of working backwards from the customer. Super geeky and tactical.
Ethan Evans 00:29:13
… First, I know you talked to my old boss, Bill Carr, who wrote Working Backwards. What I don't know is if he shared with you that after he published it, he actually realized there was a better title.
Anuj Rathi 01:05:12
One book is Working Backwards. We covered that.
Bill Carr 00:39:07
… the working backwards part is strictly about the customer's needs. Yeah, we don't want to work backwards from revenue.
Lane Shackleton 01:13:37
… You can read all about this in the book Working Backwards. It's a really good book.
Shweta Shrivastava 00:30:42
… There's a whole book called Working Backwards now.
Ravi Mehta 01:15:42
… I also really like Working Backwards. I think Amazon has such a unique way of going about building product, and they've been so opinionated about what matters within that process.
John Cutler 00:32:32
… I was just reading that working backwards book about Amazon and they're in this chapter about basically their bar raisers thing and I share it with my partner who's the head of HR at a compan...
Marty Cagan 00:12:10
… tures they're very different cultures so what we're trying to do is untangle that and share the the techniques themselves but you can read books like working backwards from amazon describes what i talk about all the time but it's using…

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