Automattic

org, so the WordPress community and Automattic. And also they're spending millions of dollars a month on both lawyers and PR.

… And in fact, at one point the executive, we were talking about her joining Automattic and running WordPress out of Oregon and when she thought... the VP and she going to sell, she was thinking about what was next.

… Then when I founded Automattic and when we did register the trademark that actually was registered under Automattic. So it used to be, for the first five years of the project or whatever, that Automattic just owned everything outright....

… We synthesized with a lot of primary research of other companies like GitLab, Automattic, and others who had been doing this for a long time. We collated all that, synthesized a common playbook, open sourced it.