Concept
Bottom-Up Go-To-Market Motion
A strategy focusing on getting individual contributors (ICs) to love the product and spread it within organizations.
Bottom-Up Go-To-Market Motion
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Related Frameworks2
Related Practices4
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Transcript mentions
I've reflected back to get to some of these answers. I think in the moment, so much of what we were doing was influenced by gut, by trying to connect with people, listening to them.
I think there are other people who do bottoms-up and who do it well. I think for us it's unique because the individual contributor spends so much time in the tool, and it's so important to them.
Concept
Bottom-Up Go-To-Market Motion
A strategy focusing on getting individual contributors (ICs) to love the product and spread it within organizations.
Related Concepts2
Related Frameworks2
Related Practices4
Ask about this concept
Transcript mentions
I've reflected back to get to some of these answers. I think in the moment, so much of what we were doing was influenced by gut, by trying to connect with people, listening to them.
I think there are other people who do bottoms-up and who do it well. I think for us it's unique because the individual contributor spends so much time in the tool, and it's so important to them.