Concept
Build and Buy
A strategy that emphasizes using both building and buying solutions to solve marketing technology problems.
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Concept
Build and Buy
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… It's build and buy now. So, you buy the tool to get 90% of the way there and then you build the cool thing on top with the other 10%.
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Concept
Build and Buy
A strategy that emphasizes using both building and buying solutions to solve marketing technology problems.
Related Concepts1
Related Frameworks1
Related Practices2
Ask about this concept
Transcript mentions
… It's build and buy now. So, you buy the tool to get 90% of the way there and then you build the cool thing on top with the other 10%.