Concept

Close-Friend Network Effects

A theory of network value holding that connecting a user to the small number of people they care about most creates more value and stickiness than simply maximizing the total number of connections in a network.

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Concept

Close-Friend Network Effects

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  • … really mattered was connecting you to the right people. And so if you could just connect someone not to all their friends, but to their best friend, to their partner, to their spouse, the people that they cared most about in the world,…