Concept

Counterintuitive Messaging

Leading with surprising or shocking insights rather than 'better' claims

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Concept

Counterintuitive Messaging

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Jen Abel 00:00:25
… if you can focus the messaging in a way that speaks to something that is a bit of shock value or is counterintuitive, you'll get them to continue reading. When a problem is truly being felt by the market, people will get on a call,…

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Concept

Leading with surprising or shocking insights rather than 'better' claims

Related Concepts1

Related Practices8

Ask about this concept

Transcript mentions

Jen Abel 00:00:25
… if you can focus the messaging in a way that speaks to something that is a bit of shock value or is counterintuitive, you'll get them to continue reading. When a problem is truly being felt by the market, people will get on a call,…