Concept
Current User Retention Rate (CURR)
A retention metric tracking whether existing (non-new, non-resurrected) users return again, used as a leading indicator of daily active usage.
Current User Retention Rate (CURR)
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Transcript mentions
… So, Duolingo really cares about the metric CURR current user retention rate, and actually our first ever Duolingo post with Lenny was the newsletter that our former head of product wrote, Jorge.
… And so, most of the work that our teams do, our retention-based teams do is focused on CURR. And so, the retention team that I lead focused on CURR, it just so happens the streak is the best feature at driving CURR.
… It actually was really bad for CURR because we were basically saying, hey, you can take a day off, and that's okay, but it was really good for, this is going to be like Alphabet Soup, [inaudible 00:47:31], a weekly active user return…
Concept
Current User Retention Rate (CURR)
A retention metric tracking whether existing (non-new, non-resurrected) users return again, used as a leading indicator of daily active usage.
Related Concepts2
Related Practices7
Ask about this concept
Transcript mentions
… So, Duolingo really cares about the metric CURR current user retention rate, and actually our first ever Duolingo post with Lenny was the newsletter that our former head of product wrote, Jorge.
… And so, most of the work that our teams do, our retention-based teams do is focused on CURR. And so, the retention team that I lead focused on CURR, it just so happens the streak is the best feature at driving CURR.
… It actually was really bad for CURR because we were basically saying, hey, you can take a day off, and that's okay, but it was really good for, this is going to be like Alphabet Soup, [inaudible 00:47:31], a weekly active user return…