Concept
Fish where the fish are
The idea of finding underserved niches in the market rather than competing in oversaturated markets.
Fish where the fish are
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" And he gives this example, he says, "If you're a fisherman and you see a large pond and all around the pond, there's a whole bunch of fishermen and they're all elbowing each other out of the way. They're all using the best lures, the…
… So it's just not that exciting to them, which again, going back to fish where the fish are, you don't want to be fighting against the commercial fishermen. If you just want to have a little business where you get enough fish to feed your…
" And I feel like in order to know what problems are valuable to solve, you kind of need to have valuable problems. So it's a bit of a hard thing because I remember when I was like 20, I would say, I hate how all the cat furniture I can…
Concept
Fish where the fish are
The idea of finding underserved niches in the market rather than competing in oversaturated markets.
Related Concepts1
Related Practices2
Ask about this concept
Transcript mentions
" And he gives this example, he says, "If you're a fisherman and you see a large pond and all around the pond, there's a whole bunch of fishermen and they're all elbowing each other out of the way. They're all using the best lures, the…
… So it's just not that exciting to them, which again, going back to fish where the fish are, you don't want to be fighting against the commercial fishermen. If you just want to have a little business where you get enough fish to feed your…
" And I feel like in order to know what problems are valuable to solve, you kind of need to have valuable problems. So it's a bit of a hard thing because I remember when I was like 20, I would say, I hate how all the cat furniture I can…