Concept

Nights-and-Weekends Adoption Pattern

A go-to-market pattern where early adopters first experience a transformative tool on personal side projects outside of work, then return to their jobs unwilling to work without it and demand it be adopted there.

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Concept

Nights-and-Weekends Adoption Pattern

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Transcript mentions

  • And then at home, they'd work on a side project and they'd be using cursor or they'd be using, you know, the latest and greatest AI coding tool. And that would give them an extreme amount of acceleration.