Concept
Processing Fluency
The idea that names need to be easy for the brain to process to attract attention.
Processing Fluency
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… (00:49:26): By the way, that's known as processing fluency, which is when you think about how the brain processes information. We're told by a number of cognitive science that our brains are a little bit on t...
Concept
Processing Fluency
The idea that names need to be easy for the brain to process to attract attention.
Related Concepts1
Related Frameworks1
Related Practices2
Ask about this concept
Transcript mentions
… (00:49:26): By the way, that's known as processing fluency, which is when you think about how the brain processes information. We're told by a number of cognitive science that our brains are a little bit on t...