Concept
Product Marketing
Marketing point that emphasizes communication of the product's value and benefits to ensure customer understanding.
Product Marketing
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Related Practices4
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Transcript mentions
… e combined what one might call the inbound product development responsibilities of product manager with the outbound or marketing responsibilities of product marketing. That's the first thing we did.
Concept
Product Marketing
Marketing point that emphasizes communication of the product's value and benefits to ensure customer understanding.
Related Concepts1
Related Frameworks2
Related Practices4
Ask about this concept
Transcript mentions
… e combined what one might call the inbound product development responsibilities of product manager with the outbound or marketing responsibilities of product marketing. That's the first thing we did.