Concept

Ugly Baby

An early-stage idea or product that looks unpromising, embarrassing, or laughable on first encounter but contains the seed of real innovation, since polished, immediately-appealing ideas rarely represent genuine breakthroughs.

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Concept

Ugly Baby

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Transcript mentions

  • … If so, like this is a great investment potentially great investment because it's an ugly baby. And ugly babies are the ones where there's real alpha.

  • … So basically that ended up buying us the time that we needed to get out of this, I don't know how you call it, the ugly baby phase.

  • Honestly, we had something dogfooding within two months, in the hands of the first lighthouse user within five months. We iterated on the alpha for maybe six months.