Episode

Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)

This podcast explores category creation, brand building, and opinionated software design through Barbra Gago's experience at companies like Miro, Greenhouse, and Culture Amp. Barbra discusses the strategic decisions behind creating new product categories versus competing in existing ones, the complexities of rebranding (including Miro's transformation from RealtimeBoard), and how to build software with strong opinions about user workflows.