Episode

Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour

Brian Balfour, founder and CEO of Reforge, predicts that ChatGPT is poised to become the next major distribution platform, following the same four-step cycle seen with Facebook, Google, and iOS: market conditions forming, a moat emerging around context and memory, a third-party platform opening to developers, then closing for monetization. He advises startups to place focused bets early, warns there's no opting out of the game, and shares how companies are forcing AI adoption through hard headcount and workflow constraints.