Episode

The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

Emilie Gerber, founder of Six Eastern PR agency, provides tactical advice for startups seeking press coverage. She emphasizes the importance of second-order effects of press for B2B companies (credibility, recruiting, sales validation) over direct growth metrics, while noting that B2C companies can see direct growth from press. The conversation covers strategic pitching techniques, targeting the right publications for different story types, and practical tips for crafting effective outreach to reporters.