Episode

Everyone’s an engineer now: Inside v0’s mission to create 100 million builders | Guillermo Rauch

Guillermo Rauch, founder and CEO of Vercel, discusses v0, its AI tool for building web products from natural-language prompts, and its mission to grow the number of people who can ship software toward 100 million builders. He explains how AI is turning coding "translation" tasks into commodities while foundational engineering knowledge and eloquence stay valuable, describes v0's community-driven, escape-hatch design philosophy, and shares his advice for developing product taste through high exposure to real-world usage.