Episode

Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV)

Michael Margolis, UX research partner at Google Ventures, explains his Bullseye Customer Sprint, a one-day process of interviewing five narrowly defined ideal customers about three simple prototypes, with the whole team watching and debriefing together. He details how to identify the bullseye customer using inclusion, exclusion, and trigger criteria, how to recruit and compensate participants, how to run two-part discovery-then-prototype interviews, and why qualitative signals of excitement beat customer predictions.