Episode

Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product, Figma)

Mihika Kapoor, a design-engineering PM hybrid at Figma who was an early PM on FigJam and now leads a new zero-to-one product, discusses how to craft a compelling vision, build genuine conviction, and generate hype to rally a company behind an idea. She shares frameworks from her work on FigJam and Maker Week hackathons, including the "keeper of the flame" metaphor for zero-to-one work, staying immersed in user conversations, and building culture through rituals like Hot Seat and the Figgies.