Episode

A framework for finding product-market fit | Todd Jackson (First Round Capital)

Todd Jackson from First Round Capital presents a comprehensive framework for achieving product-market fit in B2B startups, breaking it down into four progressive levels (nascent, developing, strong, extreme) that companies must navigate over 4-6 years. He emphasizes three key dimensions—satisfaction, demand, and efficiency—and introduces the "four Ps" framework (persona, problem, promise, product) for pivoting when stuck at any level.