Person
Al Ries
Author. Mentioned in 1 episode of Lenny’s Podcast, including the conversation with April Dunford.
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Person
Al Ries
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Author
Transcript mentions
The other one that I always recommend is the original book on positioning, which is the book by Ries and Trout Positioning: The Battle for Your Mind. I have my copy of it, is dogeared.
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Person
Al Ries
Role
Author
Transcript mentions
The other one that I always recommend is the original book on positioning, which is the book by Ries and Trout Positioning: The Battle for Your Mind. I have my copy of it, is dogeared.