Practice
Give one owner both sides of a competing incentive
When two initiatives are structurally in tension (such as ad placement and organic discovery), assign a single accountable owner over both so the trade-off gets resolved naturally instead of through prolonged political conflict.
Give one owner both sides of a competing incentive
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Context
Transcript mentions
And when you put the same person across multiple things, they tend to organically align those things and you just cut out months and months and months of back and forth and the politics
Practice
Give one owner both sides of a competing incentive
When two initiatives are structurally in tension (such as ad placement and organic discovery), assign a single accountable owner over both so the trade-off gets resolved naturally instead of through prolonged political conflict.
Context
Transcript mentions
And when you put the same person across multiple things, they tend to organically align those things and you just cut out months and months and months of back and forth and the politics