Book

Competing Against Luck

Competing Against Luck by Clayton Christensen introduces the Jobs to Be Done framework for understanding why customers 'hire' products. Referenced in 4 episodes of Lenny’s Podcast.

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Book

Competing Against Luck

4 visible of 4 connections

Author

Clayton Christensen

Transcript mentions

  • … I think a lot about this job to be done framework, which is one of the things that I'm a big fan of and Clayton Christensen's book on Competing Against Luck is one of my favorite books on this topic where you have to really be a student…

  • … read a lot of nonfiction, but probably if I had to pick one in the area of the topics we talked about, Competing Against Luck, which was the book that produced Jobs to be Done, which is a framework I really believe in. My only critique…

  • … If you're really curious about the general spirit of Jobs-to-be-Done, then Competing Against Luck is a really good intro. That's the one that Clay Christensen wrote with a lot of...

  • … So if you look at Competing Against Luck, it was written with Tady Hall and Karen Dillon, Dave Duncan, but I helped on that book for 16 months. Some of the clients in there are my clients.