Episode

A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")

Ryan Singer, creator of the Shape Up method, discusses an alternative product development approach that emphasizes appetites over estimates, collaborative shaping sessions, and fixed time with variable scope. The conversation explores how Shape Up emerged from 37signals' early constraints and evolved into a systematic framework for shipping products more predictably by bringing product, design, and engineering together upfront to define clear project boundaries within 6-week cycles.