Book
Contagious
Contagious by Jonah Berger explains the psychological principles that drive ideas, products, and behaviors to spread by word of mouth. Referenced in 1 episode of Lenny’s Podcast.
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Book
Contagious
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Author
Jonah Berger
Transcript mentions
And probably the third one that I recommend is a book called Contagious by Jonah Berger. I love that.
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Book
Contagious
Contagious by Jonah Berger explains the psychological principles that drive ideas, products, and behaviors to spread by word of mouth.
Author
Jonah Berger
Transcript mentions
And probably the third one that I recommend is a book called Contagious by Jonah Berger. I love that.