Book
Crossing the Chasm
Crossing the Chasm by Geoffrey Moore is a marketing framework for how technology products move from early adopters to the mainstream market. Referenced in 7 episodes of Lenny’s Podcast.
Crossing the Chasm
7 visible of 7 connections
Author
Geoffrey Moore
Episodes5
Transcript mentions
… Um and then for for uh for product I actually like crossing the chasm which of course everyone's heard of but what I find is no one's read it [laughter] so that you know the little picture and you think you know what th...
… d are you ready I am ready what are two or three books that you've recommended most to other people uh the two that I probably recommend the most are crossing the Chasm by Jeffrey Moore the current edition still has some things that are…
… (00:49:58): So once you start thinking about that, so we're then Crossing the Chasm. The Crossing the Chasm play is I need to change the state of my company from a cool possibility to what accountants call a going concern.
… But one is this sort of little bit of an old school book called Crossing the Chasm by Geoffrey Moore. I don't know if other speakers have spoken about this, but it's a book that Geoffrey Moore wrote, and it's a book that really talk...
Crossing The Chasm by Geoffrey Moore and Clayton Christensen's Innovator's Dilemma are still sort of the two classics in product management that I have quoted a lot and I have recommended to many folks.
Book
Crossing the Chasm
Crossing the Chasm by Geoffrey Moore is a marketing framework for how technology products move from early adopters to the mainstream market.
Author
Geoffrey Moore
Episodes5
Transcript mentions
… Um and then for for uh for product I actually like crossing the chasm which of course everyone's heard of but what I find is no one's read it [laughter] so that you know the little picture and you think you know what th...
… d are you ready I am ready what are two or three books that you've recommended most to other people uh the two that I probably recommend the most are crossing the Chasm by Jeffrey Moore the current edition still has some things that are…
… (00:49:58): So once you start thinking about that, so we're then Crossing the Chasm. The Crossing the Chasm play is I need to change the state of my company from a cool possibility to what accountants call a going concern.
… But one is this sort of little bit of an old school book called Crossing the Chasm by Geoffrey Moore. I don't know if other speakers have spoken about this, but it's a book that Geoffrey Moore wrote, and it's a book that really talk...
Crossing The Chasm by Geoffrey Moore and Clayton Christensen's Innovator's Dilemma are still sort of the two classics in product management that I have quoted a lot and I have recommended to many folks.