Episode

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

This podcast episode features Emily Kramer, an experienced B2B marketing leader who has built marketing functions at companies like Asana, Carta, and Ticketfly. She discusses her framework for thinking about marketing as "fuel" (content creation) versus "engine" (distribution), provides guidance on hiring your first marketing person based on business model, and shares strategies for effective product-marketing collaboration including clear DRIs and structured planning processes.