Book

Getting to Yes

Getting to Yes by Roger Fisher and William Ury is a negotiation guide introducing principled negotiation and the concept of BATNA. Referenced in 2 episodes of Lenny’s Podcast.

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Book

Getting to Yes

2 visible of 2 connections

Author

Roger Fisher and William Ury

Transcript mentions

  • Jacob Warwick01:29:25

    … Or you read Getting to Yes, and it's like what what you need is a strong BATNA and a good ZOPA, and it's like very academic, and you're in the moment trying to have a conversat...

  • Dalton Caldwell01:12:38

    " You know what I'm saying? They want to hire someone for millions ...