Book
It's Not How Good You Are, It's How Good You Want to Be
By Paul Arden, a concise book of advertising-inspired aphorisms on creativity, ambition, and unconventional thinking. Referenced in 1 episode of Lenny’s Podcast.
It's Not How Good You Are, It's How Good You Want to Be
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Author
Paul Arden
Transcript mentions
… the two books I recommend to everyone always, I have copies in my office here, It's Not How Good You Are, It's How Good You Want to Be. It's a book by Paul Arden who worked in advertising a long time ago.
Book
It's Not How Good You Are, It's How Good You Want to Be
By Paul Arden, a concise book of advertising-inspired aphorisms on creativity, ambition, and unconventional thinking.
Author
Paul Arden
Transcript mentions
… the two books I recommend to everyone always, I have copies in my office here, It's Not How Good You Are, It's How Good You Want to Be. It's a book by Paul Arden who worked in advertising a long time ago.