Book
Made to Stick
Made to Stick, by Chip Heath and Dan Heath, explains why some ideas endure in people's minds while others are quickly forgotten. By Dan Heath and Chip Heath, referenced in 2 episodes of Lenny’s Podcast.
Made to Stick
2 visible of 2 connections
Author
Dan Heath and Chip Heath
Episodes2
Transcript mentions
… The Righteous Mind which really made me lose faith in reason and rationality and I gotta say the best marketing textbook ever is Dan and Chip Heath's made to stick is there a recent favorite movie or TV show you've really enjoyed the…
" And you're like, "An orange. " And then if you chang...
Book
Made to Stick
Made to Stick, by Chip Heath and Dan Heath, explains why some ideas endure in people's minds while others are quickly forgotten.
Author
Dan Heath and Chip Heath
Episodes2
Transcript mentions
… The Righteous Mind which really made me lose faith in reason and rationality and I gotta say the best marketing textbook ever is Dan and Chip Heath's made to stick is there a recent favorite movie or TV show you've really enjoyed the…
" And you're like, "An orange. " And then if you chang...