Episode

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

Crystal Widjaja, chief product officer at Kumu and former growth lead at Gojek, describes the scrappy, data-driven tactics that scaled Gojek from thousands to millions of daily orders, including Wizard-of-Oz testing with WhatsApp groups and Typeform surveys before building features. She explains her retention benchmarks, why most analytics efforts fail by tracking observations instead of insights, how to structure a growth team, and her nonprofit Generation Girl, which teaches STEM skills to girls in Indonesia.