Book

Product-Led SEO

Name: Product-Led SEO
Author: Eli Schwartz

Product-Led SEO, by Eli Schwartz, argues that SEO should be driven by product teams rather than run as a separate marketing function. Referenced in 2 episodes of Lenny’s Podcast.

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Book

Product-Led SEO

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Author

Eli Schwartz

Episodes2

Transcript mentions

Eli Schwartz 00:00:57
… He's also the author of Product-Led SEO and has a very refreshing take on how to think about SEO and win at SEO. Recently, he's been spending a lot of his time analyzing how SEO changes wit...
Ethan Smith 01:06:37
… the changes are oftentimes product changes so Eli Schwartz has this book about product LED SEO which is how it should be done and it usually is not d...

📚

Book

Product-Led SEO

Product-Led SEO, by Eli Schwartz, argues that SEO should be driven by product teams rather than run as a separate marketing function.

Author

Eli Schwartz

Episodes2

Transcript mentions

Eli Schwartz 00:00:57
… He's also the author of Product-Led SEO and has a very refreshing take on how to think about SEO and win at SEO. Recently, he's been spending a lot of his time analyzing how SEO changes wit...
Ethan Smith 01:06:37
… the changes are oftentimes product changes so Eli Schwartz has this book about product LED SEO which is how it should be done and it usually is not d...