Episode

Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

Eli Schwartz discusses how AI and LLMs are transforming SEO by shifting the search paradigm from top-of-funnel keyword optimization to mid-funnel product-focused strategies. He explains that while AI Overviews will capture basic informational queries, the real SEO opportunity lies in targeting users who have specific intent and are deeper in their buyer journey.