Concept

Before/After Moment

A significant point of change in a product or business that reshapes its future.

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Concept

Before/After Moment

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Transcript mentions

  • Paul Adams00:23:40

    … because this is a framework I have, before, after moments. This is a before after moment.

  • Paul Adams00:51:14

    Before, after is literally that simple, I think. We've a rebrand at the moment happening, and that'll be a before, after moment.