Concept
Brand
The perception and reputation a company creates in the minds of customers.
Brand
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… of this squishy thing that it's hard to define, but I'm a very big believer that the two most important things in a consumer business are product and brand in that order. And I don't think I need to sell the idea, especially to your…
Concept
Brand
The perception and reputation a company creates in the minds of customers.
Related Concepts1
Related Frameworks1
Related Practices2
Ask about this concept
Transcript mentions
… of this squishy thing that it's hard to define, but I'm a very big believer that the two most important things in a consumer business are product and brand in that order. And I don't think I need to sell the idea, especially to your…