Framework
OKRs
Objectives and Key Results: a goal-setting framework that cascades high-level company objectives into measurable results teams work toward.
OKRs
7 visible of 46 connections
Episodes5
- J.M. NickelsJohn Mark Nickels
- Tomer CohenHow LinkedIn became interesting: The inside story
- Tim HolleyInside Etsy’s product, growth, and marketplace evolution
- Geoff CharlesVelocity over everything: How Ramp became the fastest-growing SaaS startup ever
- Mayur KamatUnconventional product lessons from Binance, N26, Google, more
Related Concepts199
Related Practices197
Ask about this framework
Transcript mentions
… One is that I definitely have a bone to pick with OKRs, I feel like it's obviously been a really helpful framework for Google and others and, a lot of times, when I show up inside a company or I'm talking...
" And then there's these loose quarterly OKRs. You plan for three months roughly and then you leave some Slack in the system for things to change.
… You don't necessarily need to cascade that 10 different levels into 45 OKRs if you can do work that you know feeds directly into what the company cares about the most. (00:43:47): So yes, these things are constraints, but th...
… So there for example we don't operate with OKRs uh where everything just like trickles down into what every team is is supposed to do. We have very high level objectives on where we want the the th...
… We have a pretty good balance set of OKRs. So let's say one of our teams has six OKRs just illustratively over the next 6 months.
What guests say about OKRs
5 takeaways drawn from 39 episodes, each linked to the moment it was said.
OKRs are a flexible measurement tool, not fixed
Geoff Charles argues an OKR is simply a method to measure an objective with metrics, applicable at varying levels of granularity; at Ramp he keeps OKRs to cross-functional and financial goals rather than product work. Itamar Gilad says OKRs are a helpful tool if you like them, populated from metrics trees and team missions, plus supplementary OKRs to track company and product health.
Geoff Charles at 00:42:44 · Itamar Gilad at 01:05:01
OKRs are a vitamin, not a cure
Christina Wodtke frames OKRs as a vitamin, not medicine: they do not fix a broken company but reveal what is wrong with it. She says OKRs work best once a team already has strategy, empowered teams, and psychological safety in place, and can then supercharge those strengths.
Fear of missing OKRs breeds sandbagging
Jiaona Zhang says teams get fear-driven and sandbag their numbers when OKRs are tied to reputation or promotion, which hurts a company's ability to innovate quickly. Her fix is to get qualitatively crisp on what crushing it means each quarter; if every OKR comes in green, the targets probably were not ambitious enough.
Some leaders push back on OKRs' value
Molly Graham says she has a bone to pick with OKRs: leaders often hand her 100-line spreadsheets that create no clarity, when goals should be a simple communication tool telling people what to work on. Lane Shackleton says OKRs are not strategy, and a common mistake is failing to keep strategy discussions separate from OKR-setting.
Molly Graham at 00:47:30 · Lane Shackleton at 01:19:37
OKR cadence and rigor should match maturity
Varun Parmar says Miro moved from quarterly to six-month OKRs with monthly tracking once quarterly replanning became too much overhead. Annie Pearl describes Calendly's progression from no OKRs to siloed department OKRs to integrated company-wide OKRs. Ray Cao warns TikTok's OKRs can become siloed and cautions against treating OKR as an empty shell instead of a tool for cross-functional alignment.
Varun Parmar at 00:53:51 · Annie Pearl at 00:19:44 · Ray Cao at 00:44:59
Framework
OKRs
Objectives and Key Results: a goal-setting framework that cascades high-level company objectives into measurable results teams work toward.
Episodes5
- J.M. NickelsJohn Mark Nickels
- Tomer CohenHow LinkedIn became interesting: The inside story
- Tim HolleyInside Etsy’s product, growth, and marketplace evolution
- Geoff CharlesVelocity over everything: How Ramp became the fastest-growing SaaS startup ever
- Mayur KamatUnconventional product lessons from Binance, N26, Google, more
Related Concepts199
Related Practices197
Ask about this framework
Transcript mentions
… One is that I definitely have a bone to pick with OKRs, I feel like it's obviously been a really helpful framework for Google and others and, a lot of times, when I show up inside a company or I'm talking...
" And then there's these loose quarterly OKRs. You plan for three months roughly and then you leave some Slack in the system for things to change.
… You don't necessarily need to cascade that 10 different levels into 45 OKRs if you can do work that you know feeds directly into what the company cares about the most. (00:43:47): So yes, these things are constraints, but th...
… So there for example we don't operate with OKRs uh where everything just like trickles down into what every team is is supposed to do. We have very high level objectives on where we want the the th...
… We have a pretty good balance set of OKRs. So let's say one of our teams has six OKRs just illustratively over the next 6 months.