Concept
Brand as Promise
A brand is a promise of what customers can expect, not just a logo - it's what you'd miss if it were gone
Preparing graph…
100%
Concept
Brand as Promise
2 visible of 4 connections
6 nodes · 5 connectionsBookConceptEpisodePersonLarger = more connections+ Expand · − Collapse (double-click)Drag a node to pull its neighbors along
Related Concepts1
Related Practices5
Ask about this concept
Transcript mentions
… the first question is what's a brand? Because it's not a logo.
💡
Concept
Brand as Promise
A brand is a promise of what customers can expect, not just a logo - it's what you'd miss if it were gone
Related Concepts1
Related Practices5
Ask about this concept
Transcript mentions
… the first question is what's a brand? Because it's not a logo.