Concept
Tension in Strategy
Great strategies have tension at their center - the creative uncertainty of 'it might not work' that drives engagement
Tension in Strategy
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… is at the heart of every art form and every innovation. What we do when we launch a new product, we say, we have this thing that can do X, and now the person is imagining what their life might be like if that were true.
Concept
Tension in Strategy
Great strategies have tension at their center - the creative uncertainty of 'it might not work' that drives engagement
Related Concepts1
Related Practices5
Ask about this concept
Transcript mentions
… is at the heart of every art form and every innovation. What we do when we launch a new product, we say, we have this thing that can do X, and now the person is imagining what their life might be like if that were true.