Concept
Branding the Mundane
Creating memorable names and narratives for ordinary business processes to increase engagement and recall
Branding the Mundane
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Related Practices6
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Transcript mentions
- Laura Modi00:31:24
… And I do, this is, I really, really do believe the power of branding the mundane is so successful. I mean, we brand, to be fair, I actually feel like this was a page out of the Airbnb book.
Concept
Branding the Mundane
Creating memorable names and narratives for ordinary business processes to increase engagement and recall
Related Practices6
Ask about this concept
Transcript mentions
- Laura Modi00:31:24
… And I do, this is, I really, really do believe the power of branding the mundane is so successful. I mean, we brand, to be fair, I actually feel like this was a page out of the Airbnb book.