Episode

How to build a cult-like brand | Laura Modi (Bobbie)

Laura Modi, co-founder and CEO of infant formula company Bobbie and former director of hospitality at Airbnb, describes turning off Bobbie's website for six months during the 2022 formula shortage to avoid running out of product for existing subscribers, renaming her growth team the "slowth" team in the process. She also discusses building culture through storytelling and personal connection, taking calculated career risks, and the emotional impact the shortage had on customers.