Concept
Compel Desired Customer Action
The ultimate goal of strategy - making customers choose your offering over alternatives
Compel Desired Customer Action
1 visible of 1 connections
Related Frameworks1
Related Practices4
Ask about this concept
Transcript mentions
… is an integrated set of choices that compels desired customer action. So, the way I think about it is, there's a whole bunch of things a company controls, how many factories to build, how much R&D to do, in what areas, and how much…
Concept
Compel Desired Customer Action
The ultimate goal of strategy - making customers choose your offering over alternatives
Related Frameworks1
Related Practices4
Ask about this concept
Transcript mentions
… is an integrated set of choices that compels desired customer action. So, the way I think about it is, there's a whole bunch of things a company controls, how many factories to build, how much R&D to do, in what areas, and how much…