Episode

5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

Roger Martin discusses his strategy framework called the 'strategy choice cascade' which consists of five essential questions companies must answer to win: what's your winning aspiration, where will you play, how will you win, what capabilities must you have, and what management systems are required. He emphasizes that successful strategies require either being differentiated or having the lowest cost position, and argues against the academic 'resource-based view of the firm' that dominates business schools.